Handbook of Consumer Motivations
McGraw-Hill, 1964. 1st Edition. Hardcover. 8ivo. xvi, 486pp. Publisher's silver case-bound binding. Fine original unclipped dust jacket protected in mylar. Spine with the lightest shade of fading. 1st edition of this scarce 1964 marketing book in fine condition. An excellent copy. Very Good / Very Good. Item #10086
Price: $125.00
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